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	<title>Green Build Blog &#187; Marketing</title>
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	<link>http://www.greenbuildblog.com</link>
	<description>A weblog about green building, LEED, and the environment.</description>
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		<title>Being green a marketing must, says UK study</title>
		<link>http://www.greenbuildblog.com/2006/11/19/being-green-a-marketing-must-says-uk-study/</link>
		<comments>http://www.greenbuildblog.com/2006/11/19/being-green-a-marketing-must-says-uk-study/#comments</comments>
		<pubDate>Sun, 19 Nov 2006 19:12:10 +0000</pubDate>
		<dc:creator>Ilya Gulko</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Studies]]></category>

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		<description><![CDATA[LONDON &#8212; Independent research commissioned by GreenPortfolio, the specialist environmental relations division of Portfolio Communications, reveals that 50% of marketing and PR management believe that an organisation’s green credentials are important to customers; and 84% predict this importance is likely to grow further over the next two years as the impact of environmental issues continues [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>LONDON &#8212; Independent research commissioned by GreenPortfolio, the specialist environmental relations division of Portfolio Communications, reveals that 50% of marketing and PR management believe that an organisation’s green credentials are important to customers; and 84% predict this importance is likely to grow further over the next two years as the impact of environmental issues continues to bite.</p></blockquote>
<p><a href="http://www.greenportfolio.co.uk/Marketing%20release%20-%20FINAL.pdf">Full Article (PDF)</a> (via <a href="http://www.greenbiz.com/news/news_third.cfm?NewsID=34251&#038;CFID=15463296&#038;CFTOKEN=85146641">GreenBiz.com</a>)</p>
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