Archive for Studies

Being green a marketing must, says UK study

November 19, 2006 at 2:12 pm · Filed under Studies, Marketing

LONDON — Independent research commissioned by GreenPortfolio, the specialist environmental relations division of Portfolio Communications, reveals that 50% of marketing and PR management believe that an organisation’s green credentials are important to customers; and 84% predict this importance is likely to grow further over the next two years as the impact of environmental issues continues to bite.

Full Article (PDF) (via GreenBiz.com)

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